Business Growth Solutions: From Before
Perception in the market:
Those firefighters who wear clothing that is more heat & flame resistant
are better protected from injury and death!
Over 80% of firefighter long-term injuries and deaths are from heat
prostration resulting in heart attacks. Burns account for less than
To change the end-users perception of what the real dangers are
and clearly demonstrate why this new design philosophy reduces these
Here are some of the stragies we used to transform Securitex into
a top-rated provider of fire-gear.